Go Get Em Tiger Sparkling Teas
The beloved LA coffee shop was launching nationally with a ready-to-drink version of their fan-favorite sparkling tea. Our goal was to keep the authenticity, quality, and brand DNA intact as we introduce a SoCal brick-and-mortar to America. So we asked ourselves: if distilled down to one iconic element, what is the brand? It’s all in the name.
The name is iconoclastically long, going against one of the classic tenants of good branding–shorter is better. However we knew the name was our anthem, cheering people on before they do extraordinary things. We’re the thing you do before the thing you do as the founder liked to say. “Our name is a cheer. Go out there, go forth, go do great things. Go get em tiger.”
If we were going to lean into the name, we needed a new logo. We wanted to keep the ethos of the existing mark and give it a refresh. We refined the tired letterforms to elevate the overall look and feel so it didn’t look like it was live traced in Illustrator.
With the new mark designed, we built a packaging system that connects to the fun-loving brand that already exists.
We also designed supporting sales and investment assets to help launch the product into Sprouts Farmers Markets.
