Hayati
Hayati is building a modern Arabic food brand—fresh, design-forward, and made to connect with a new generation while inviting non-Arab audiences to the table. The brand needed an identity that could honor its roots while feeling at home in contemporary kitchens, starting with their debut Palestinian-style Green Za’atar.
Hayati’s packaging had to do more than just hold za’atar — it had to own it. A sleek tin embossed with a luxe logo, paired with a funky serif font that nods to Arabic culture but feels fresh and bold. The vibrant colors come straight from founder Yasmine’s spirit as a young American Palestinian sharing her world with everyone.
Every detail reflects Yasmine’s mission to introduce her culture through a top-shelf product that’s fun, sophisticated, and approachable. It’s a fresh, modern take on Arabic food branding—rooted in tradition but designed to excite and welcome a new generation.
