Thrive Market Brand Campaign

Grocery prices have skyrocketed, quality has dropped, and personalization has gone out the window. Fair access to quality groceries in our communities is often out of reach. Thrive Market is here to raise grocery standards to new heights. We’re increasing the quality, but not the price. We’re giving back to families in need. We’re bringing you more of the brands you love, more savings, and more convenience—without the impact on our planet. To spread the word, we created an OOH campaign.

With pithy taglines, the copy-driven campaign captures the attention as the visuals play a very straight-forward role. In order for the otherwise ordinary products to shine, the art direction had to be striking. The photography in the campaign is grounded in vibrant backgrounds, warm-Cali kissed sunlit photography and simple sets. The concept allowed for a campaign that was flexible and sticky enough for endless creative iterations.