When Wildway came to Gallant, they had two successful lines of products–granola and hot cereal. They noticed their consumer base and social media fans loved using their products in smoothie bowls. This inspired Wildway to create a new line of products–smoothie bowl starter mixes. They asked that the new line have brand recognition so we created a design that was "close-to-home" (originally created by Make & Matter). The images on the packaging reflect the functionality of each flavor and the largely female audience in the smoothie bowl market. To see cutting room floor concepts, click here.

Agency: Gallant Branding

Graphic design, Packaging Design