WonderWonder Energy
What happens when a studio decides to make their own product and asks you to lead? WonderWonder, baby. From product development to branding, this project is the brainchild of badass creative women who needed a sidekick with an emphasis on kick.
The only requirement we had for the brand was that it had to be a caffeine powder. So we started where we always start–research–and found a white space in the market. Almost all energy products were speaking to men or athletes.
Key Consumer Insight: Women are experiencing higher levels of fatigue than ever before. Balancing work, home, social obligations, taking care of herself, and known gender biases is taking a toll on their energy levels.
“Women are more likely than men to report feeling overwhelmed, anxious, and depressed due to workplace stressors.” -American Psychological Association, 2018
Competitive Opportunity: There are no clean energy supplements on the market that directly speak to women.
Core Benefit & Right to Win: Most products that target women are soft and passive. We understand women and have created a powerful energy brand for them
After market testing, we developed a product with natural ingredients and a calm energy that doesn’t leave you crashing like a hot mess. Hello Wonder Wonder Energy 🌈⚡️💪
The studio leaned on our in-house marketing & ecomm experts to launch on Amazon. We developed A+ content that highlight the product’s unique selling points and distinct brand voice and vision.
See more @wonderwonderenergy and wonderwonderenergy.com.
