Yellow Bird Editors
Yellow Bird Editors' mission is to help writers stand out. The company's namesake, the yellow bird, represents just that–vibrance and uniqueness.
When concepting a logo, I kept that in mind and landed on a yellow bird perched on a caret. The caret is an editing symbol that indicates an insertion of something in written text. The yellow bird perched on a caret symbolizes that special something only Yellow Bird can add to a writer's work.
See logos left on the cutting room floor here.
Agency: Gallant Branding
Logo Design, Graphic Design, Identity